About
B.MOR Studio focuses on low waste, recyclability, mulesing-free and low-impact materials and processes, designing for longevity and creating exclusively hand crafted items.
We have participated at Estonian Fashion Festival 2019, Fashion Long Weekend in Russia, and invited for Tokyo ArtDesign Festival "Second chance 2020". We are recipient of couture house Pohjanheimo Awards, Swedbank awards Top 100 people recognition for Estonia's sustainable future and were nominated for the BRUNO 2022 Estonian Design Awards in the category of life-changing design. In 2023 the winner of Estonian educational upcycling project "Moepööre" and partnering with the Fashion Revolution Estonia volunteer organisation.
Upcoming project - Estonian Fashion Festival 2025, Antooniuse fashion show.
We believe design is attitude, sustainable design is behaviour. It's about staying healthy and keeping the Planet healthy. A little step goes a long way.
Everything we do is grounded in smart, timeless and environmentally-conscious design principles.
In 2017, Anna Chirkova returned to Estonia after working abroad as a civil engineer. One of the first things to surprise Anna was the biting Baltic wind that overtakes the senses from October onwards in the Estonian capital, Tallinn. In locals, it promotes survival instinct - you either stay indoors, or dress appropriately. Unable to find a suitable hat, Anna decided to design a voluminous hood to cover her head, and that of her pregnant sister.
That hood became a chaperon, double-sided, with deep pockets, and capable of being wrapped or tied in multiple ways. The product reflects the diversification in headwear that can be seen in the trendier parts of Tallinn and neighbouring areas today. The chaperon is a kind of supersized and endlessly versatile hood, which eliminates the need for hats, scarves, or gloves, and is a friend and guardian in the eternal fight against wind and rain.
After just one Instagram post, Anna and her family company, B.MOR Studio, received its first orders. In eight years, around thousand chaperons have been made and delivered to happy customers. The philosophy of B.MOR Studio is to help customers stay warm and stylish, whatever the weather.
Local production
B.MOR supports fair trade principles and impacts the local economy.
All the garments here are handmade in Tallinn by four professional tailors. Each tailor has their own work space and is trained to create the highest quality, exclusive and personalised chaperones. Developing their skills and adopting a conducive working environment are part of our commitment to our employees.