ITTAI 2025 - a family story turned fashion collection
SHOP
During COVID, many small businesses in Anna's hometown Jõhvi had to shut down — including Anna's own family’s. Her parents used to run a family business focused on classic men’s clothing. When they closed, they were left with lots of high-quality cotton shirts — beautiful fabric, totally new, just waiting for a second chance.
So that’s what we're doing now: giving these shirts a new life through upcycling.
About ITTAI collection at Portail.ee
Read more
Collection ITTAI is also available in KOA CONCEPT STORE in Tallinn, Telliskivi 60a/3. Open every day!
So that’s what we're doing now: giving these shirts a new life through upcycling.
ITTAI is an experimental project created specifically for the Estonian Fashion Festival 2025 and the Antonius Fashion Show. The collection received two special awards from Tartu Kaubamaja and the HOPP design store in Tartu.
About ITTAI collection at Portail.ee
Read more
Collection ITTAI is also available in KOA CONCEPT STORE in Tallinn, Telliskivi 60a/3. Open every day!
